How to Start Selling Wholesale in 2023: A Guide for Handmade Businesses

In the era of e-commerce and online marketplaces, selling wholesale has become an increasingly popular strategy for small businesses to expand their reach and increase their profits. In a recent video titled "How to start SELLING WHOLESALE 2023" Paige from Sudsy Soap Works shares her experience with using Faire, an online wholesale marketplace, to sell her handmade soap and beauty products.

What is Faire?

Faire is an online platform that connects retailers with brands, allowing them to buy and sell products at wholesale prices. It's a great way for small businesses to reach a larger audience and increase their sales volume.


Sudsy Soap Works' Experience with Faire

Sudsy Soapworks joined Faire back in 2022 and has seen a significant increase in orders since then. Despite initial fears about wholesaling, such as shipping large orders and setting the right prices, Paige found that the process was easier than she had anticipated!

She was initially hesitant about wholesaling because she didn't want to white label her products, was nervous about shipping large orders, and was unsure about setting the right prices. However, after figuring out how to handle these issues, she decided to join Faire.

The Benefits of Selling on Faire

One of the main benefits of selling on Faire is the ease of use. Sudsy Soap Works received their first wholesale order within three days of joining Faire, and two more orders the following day. This has kept the business busy and has been a great source of revenue.

Furthermore, Faire handles returns, which is a significant advantage for brands. If a retailer decides to return their first order, they return it to Faire, not the brand. This means that brands don't have to deal with the hassle of processing returns.

How to Join Faire

Joining Faire is a straightforward process. However, it's easier to join the platform if you use a referral link. Sudsy Soapworks was initially denied when they tried to join without a referral link, but they were accepted immediately when they used a referral link.

Now is the perfect time to join Faire as their summer market is about to happen!



How to Package Products for Wholesale

In the video, Paige also walks viewers through the process of packaging their products for wholesale. She demonstrates how she packages her soaps, from beveling the soaps to wrapping and labeling them. She also shows how she packages her lip scrubs for wholesale orders.


Selling wholesale can be a great way for small businesses to increase their sales and reach a larger audience. Platforms like Faire make the process easier by connecting brands with retailers and handling returns. If you're a small business owner considering selling wholesale, Sudsy Soap Works' experience shows that it's not as daunting as it might seem.

Watch the full video here for a detailed walkthrough of Sudsy Soapworks' wholesaling process and their experience with Faire.

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